Roll Tide in style and scent with this car freshener, proudly featuring the iconic Alabama Elephant and the phrase “Dixieland Delight” across the bottom. Whether you're headed to Bryant-Denny Stadium or just cruising down I-65, this freshener brings Southern pride and a bold, nostalgic scent to every drive.

Infused with a rich Southern Tobacco fragrance, this freshener delivers a bold Cavendish and Virginia tobaccos roll deep in this blend, rich with spice, warmth, and just a touch of smooth, honeyed sweetness that lasts 3 to 4 weeks.

It’s the perfect blend of tradition and Southern charm — ideal for cars, trucks, lockers, or anywhere you want to add a little Crimson Tide spirit. This is tradition. A scent of strength, heritage, and the kind of man who stands tall no matter what.